Robbert Lohmann, Chief Operations Officer, 2getthere
“The logos for the joint-ventures are well aligned with 2getthere, creating a unique identity as part of one family.”
Asia and Middle East JV’s
2getthere is running worldwide projects where automated vehicles are driving in public transportation without a safety driver or steward. Since we have set up joint-ventures with SMRT in Asia and UTS in the Middle East, the next step is to set up and align the identities with 2getthere’s. We have created variants of the 2getthere logo. Where our original logo features orange to recognize that we are a Duch entity, 2getthere Asia’s logo features red to reflect SMRT and Singapore, while 2getthere Middle East features UAE green.
In Asia red is the color of happiness, celebration and joy, while in the UAE the green represents the country’s prosperity. It also refers to nature, the protection of environmental resources, such as green business and sustainability. With the joint ventures 2getthere covers the global demand for driverless vehicles locally.